Innovation with water!!
With your help (Via www.kickstarter.com) Brian Hock would love to bring the Simple Hydration water bottle to runners and active individuals everywhere.
When he started this project over nine months ago he had no idea what was to come. As a designer you always try to simplify things. The original concept started as a type of water carrier but then evolved to simply modifying the bottle itself to do what he wanted – slide onto the waistband of my running shorts.
He then tapped into social sites like LinkedIn and the Dailymile to conduct research to see what other issues needed to be addressed with this new bottle design. What I found out was that other runners were a lot like me and had many of the same issues. Such as:
- Didn’t like to carry water bottles with their hands as it hinders form.
- Didn’t like to use hydration belts because they are clunky.
- Small bottles are hard to put back in hydration belt holsters.
- Didn’t like small cap openings on bottles (harder to fill and clean).
- Didn’t like how the bottle neck/caps were slanted.
- Didn’t like it when a bottle leaked.
He incorporated their feedback into my final bottle design. Whether a runner is sliding it on a waistband/race belt or an active individual sliding it into a pocket it’s never been easier to take water with you.
He spent many months searching for a company in the US that could blow mold this bottle and was able to find one in California. He also found a US company that could supply the push/pull cap that fit the larger size requirement for this size bottle. The bottle design pushes the limits of the blow molding process. The most expensive item that needs to be funded is the bottle mold. The $20,000 pledge goal will be used for the creation of this mold. It will also cover the cost of an initial production run. Our goal is to have product shipping by the middle of August.
You can help bring this product to market by pre-ordering Simple Hydration and being a key backer in helping meet the pledge goal. So please click the green “BACK THIS PROJECT” button and select the level that is right for you. Below are some of the cool rewards at the higher pledge levels.
The best way to support is click on the link above and participate
